Lehrziele
Veranstaltungen
Hauptseminar WiSe
Sales Management
Abschlussarbeiten
Advertising Effectiveness
Quantitative Methoden
Consumer Engagement & Social Media
Corporate Reputation
E-Commerce
Marketing in an Evolving Technological Environment
Massmedia Effects (Medienwirkungsforschung)
Kommunikationsmanagement
ETD Master Thesis
ITD Master Thesis
Evaluation
