Information Systems & Digital Business
Scientific excellence through interdisciplinary research on IT trends and digital business models in the Information Systems & Digital Business cluster.
The Information Systems & Digital Business cluster consists of the following institutes and chairs:
- AI in Management ( Prof. Dr. Stefan Feuerriegel)
- Digital Management and New Media ( Prof. Dr. Thomas Hess)
- Digital Services and Sustainability ( Prof. Dr. Johann Kranz)
- Electronic Commerce and Digital Markets ( Prof. Dr. Martin Spann)
The cluster Information Systems & Digital Business addresses digitization, digital transformation and new technological trends. The focus is on the impact of digital technologies on companies, consumers and society. Digital technologies are relevant for all types of companies, from established corporations to medium-sized enterprises to startups.
The common goal is to explore which digital innovations are currently emerging, how they are changing the competitive environment and interaction with consumers, and how companies can systematically leverage them. Understanding and classifying digital technologies is the anchor of the cluster, focusing more on potentials for new approaches in value creation and management than on details of technical implementation.
Research focuses
- Management of digital transformation
- E-commerce
- Start-ups in the digital economy
- Digital advertising and platforms
- Strategic information and IT management
- Applications of artificial intelligence in companies
- Data-based business models
- Privacy on the Internet
- Consumer behavior in digital markets
- Digital innovations for different business functions and industries
- Efficient and effective use of digital technologies
- Sustainable use of digital technologies
Other clusters
The cluster Finance & Insurance is based on the following institutes and professorships:
- Institute for Finance & Banking
Prof. Dr. Ralf Elsas - Institute for Capital Markets and Corporate Finance
Prof. Dr. Markus Glaser - Institute for Risk Management and Insurance
Prof. Dr. Andreas Richter - Institut für Financial Innovation and Technology
Prof. Dr. Ryan Riordan - Professorship for Behavioral Risk Management and Insurance
Prof. Dr. Johannes Jaspersen
More about the Finance & Insurance Cluster
The cluster works closely with the Centers of Excellence LMU-ifo Economics & Business Data Center (EBDC) and the Munich Risk and Insurance Center (MRIC).
The cluster focuses on accounting and auditing (Accounting), corporate accounting and controlling (Controlling), and business taxation (Taxation).
The cluster Marketing & Innovation Management is based on the following institutes and professorships:
- Institute for Marketing
Prof. Dr. Dr. h.c. Marko Sarstedt - Institute for Market-based Management
Prof. Dr. Manfred Schwaiger - Professor of Innovation, Entrepreneurship & Sustainability
Prof. Dr. Ali Aslan Gümüşay - Institute for Innovation Management
Prof. Dr. Jelena Spanjol - Max Planck Institute for Innovation and Competition
Prof. Dr. Dietmar Harhoff, Ph.D.
(Full-time director at the Max Planck Institute for Innovation and Competition)
The cluster Management & Strategy is based on the following institutes and professorships:
- Institute for Strategy, Technology and Organization
Prof. Dr. Jörg Claussen - Institute for Leadership and Organization
Prof. Dr. Martin Högl - Institute for Strategy, Technology and Organization
Prof. Dr. Tobias Kretschmer - Professorship for International Management
Prof. Dr. Helene Tenzer - Institute of Strategic Management
Prof. Dr. Anja Tuschke - Institute for Human Capital Management
Prof. Dr. Ingo Weller
The area of Human Resource Education & Management is assigned to the Management & Strategy cluster. The following institutes belong to this area:
The clusters work closely with the Centers of Excellence.