Prof. Dr. Manfred Schwaiger

Assignment

• Dean of Studies of LMU Munich School of Management
• Member of the International Advisory Board, EMLYON Business School
• Academic Head of the Master of Science – European Triple Degree (ETD) and the Master of Science – International Triple Degree
• Member of the Board of the Munich Experimental Laboratory for Economic and Social Sciences (MELESSA)
• Member of the Executive Board of Directors of the Korean Scholars of Marketing Science (KSMS)
• Executive chairman of the examination board’s graduate study course (MBR)

Curriculum vitae

Curriculum vitae (PDF, 231 KB)

Born in 1963 in Bad Reichenhall, married, 2 children.

Management studies at Augsburg University with focus on marketing and operations research.

1992 Dissertation: parameter extrapolation in marketing research

1997 Post-doctoral thesis: multivariate advertising effectiveness control

Since 1998 Professor for Business Administration at the LMU Munich and Head of the Institute for Market-based Management

From October 2003 to September 2005 Dean of LMU Munich School of Management

Longterm experience in management consultancy and as a supervisory board member/ chairman of the supervisory board of several german stock corporations.

Research interests

• Intangible Assets
• Market and Trend Research
• Consumer Insights
• Communications Management
• Corporate Reputation
• Return on Marketing/Marketing Metrics
• Competitive advantage
• Exploratory data analysis, data mining, scenario analysis

Memberships in scientific associations and federations

• American Marketing Association (AMA)
• Academy of Marketing Science (AMS)
• American Academy of Advertising (AAA)
• Academy of Marketing and Health Care Research (AMHCR)
• German Academic Association for Business Research
• Deutscher Hochschulverband

Publications

Publications