Prof. Dr. Manfred Schwaiger
Head of the Institute & Dean of Studies
Institute for Market-based Management
+49 (0) 89 / 2180 - 5651
Office hours:
By appointment
Postal address:
Geschwister-Scholl-Platz 1
80539 Munich
Assignment
- Dean of Studies of LMU Munich School of Management
- Member of the International Advisory Board, EMLYON Business School
- Academic Head of the Master of Science – European Triple Degree (ETD) and the Master of Science – International Triple Degree (ITD)
- Member of the Executive Board of Directors of the Korean Scholars of Marketing Science (KSMS)
- Executive chairman of the examination board’s graduate study course (MBR)
Curriculum vitae
Curriculum vitae (PDF, 231 KB)
Born in 1963 in Bad Reichenhall, married, 2 children.
Management studies at Augsburg University with focus on marketing and operations research.
1992 Dissertation: parameter extrapolation in marketing research
1997 Post-doctoral thesis: multivariate advertising effectiveness control
Since 1998 Professor for Business Administration at the LMU Munich and Head of the Institute for Market-based Management
From October 2003 to September 2005 Dean of LMU Munich School of Management
Longterm experience in management consultancy and as a supervisory board member/ chairman of the supervisory board of several german stock corporations.
Research interests
- Intangible Assets
- Market and Trend Research
- Consumer Insights
- Communications Management
- Corporate Reputation
- Return on Marketing/Marketing Metrics
- Competitive advantage
- Exploratory data analysis, data mining, scenario analysis
Memberships in scientific associations and federations
- American Marketing Association (AMA)
- Academy of Marketing Science (AMS)
- American Academy of Advertising (AAA)
- Academy of Marketing and Health Care Research (AMHCR)
- German Academic Association for Business Research
- Deutscher Hochschulverband