Research Interests

Prof. Dr. Jelena Spanjol’s research interests span multiple perspectives on and levels in innovation management. Central research questions pertain to innovation motivations, capabilities, and behaviors across market actors (consumers, firms, markets). She is co-Editor-in-Chief of the Journal of Product Innovation Management (JPIM) since 2018.

Open Access LMU

Google Scholar

Journal of Product Innovation Management

Academic Biography

2017 - present: Professor & Head, Institute for Innovation Management (IIM)
Ludwig-Maximilians-Universität (LMU) München
LMU Munich School of Management

2013 - 2017: Associate Professor of Marketing (with tenure)
University of Illinois Chicago (UIC)
Liautaud Graduate School of Business
Department of Managerial Studies

2016 - 2017: Associate Director, Interdisciplinary Product Development (IPD) Program
University of Illinois Chicago (UIC)
UIC Innovation Center

2014 - 2017: Lead, AxIIS Research Lab
Academy x Industry Innovation Studies (AxIIS)
University of Illinois Chicago (UIC)
UIC Innovation Center

2013: Visiting Professor (Gastprofessor)
University of St.Gallen, Switzerland
School of Management
Center for Customer Insight

2006 - 2013: Assistant Professor of Marketing
University of Illinois Chicago (UIC)
Liautaud Graduate School of Business
Department of Managerial Studies

2002 - 2006: Assistant Professor of Marketing
Texas A&M University
Mays Business School
Department of Marketing

2003: Doctor of Philosophy
University of Illinois, Urbana-Champaign (UIUC)
Business Administration
Major: Marketing, Minor: Psychology (Cognitive)

1996: Bachelor of Science, Summa cum laude
University of Illinois, Urbana-Champaign (UIUC)
Major: Economics