Curriculum Vitae

Martin Spann is professor of electronic commerce and digital markets at LMU Munich School of Management. He studied Economics at the University of Kiel and obtained his PhD (2002) as well as his Habilitation (2005) from Goethe-University in Frankfurt. He has been a visiting scholar/professor at the University of California, Berkeley (UCB), New York University (NYU), the University of California at Los Angeles (UCLA), the University of Technology, Sydney (UTS), the University of Southern California (USC) and Bocconi University in Milan, Italy. From 2005 to 2010, he was a Professor of Marketing and Innovation at the University of Passau. He is a board member of the Center for Digital Technology and Management (CDTM) and member of the National Research Council of the Swiss National Science Foundation (SNSF).

His research focusses on digital markets and the impact of information technology on consumer behavior. His work has been published in leading international journals such as Management Science, Marketing Science, Journal of Marketing, Information Systems Research, MIS Quarterly and other journals.

Research Interests

  • Pricing & Auctions
  • Electronic Commerce & Mobile Commerce
  • Digital Marketing
  • Social Media & Privacy
  • Digital Platforms & Sharing Economy
  • Crowd & Artificial Intelligence
  • Marketing & Data Analytics
  • New Product & Innovation Management



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