Research
Our goal is to conduct internationally competitive cutting-edge research. In addition, we teach theories and methods that prepare our students in the best possible way for issues in the digital economy.
Research Areas
Our research focuses on the marketing of products and services in digital markets and the measurement of consumer behavior in all areas of electronic and mobile commerce. In addition, we deal with pricing, information markets, and new product development. An overview of our main subject areas can be found at the bottom of this page. The Institute of Electronic Commerce and Digital Markets actively participates in the Internet Business Cluster (IBC). More information about the IBC can be found here. Selected research results and dissertations of the institute's staff are published in the "Electronic Commerce & Digital Markets" series. The following list provides an overview of volumes that have already been published.
Pricing & Auctions
The growing digitization of business processes enables the increased use of dynamic or interactive pricing mechanisms.
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Digital Advertising & Privacy
On average, each user owns two or even more Internet-enabled devices (smartphone, tablet, laptop, smartwatch, smart TV...) and the majority of Internet users
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Digital Platforms
Platforms are intermediaries that support the economic exchange between two groups of agents.
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Social Media & Recommender Systems
Through the web 2.0 internet users can communicate and interact via digital media and technologies online
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Mobile Marketing & Digital Retailing
Smartphones and similar mobile devices have radically changed our day-to-day interactions
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Crowd & Artificial Intelligence
Crowd Intelligence (also “Wisdom of Crowds” or “Collective Intelligence”) is used in a variety of areas
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