Dr. Laura Jennifer Lohoff
Research/Teaching Assistant and Doctoral Candidate
Institute for Digital Management and New Media
Office hours:
on appointment
Postal address:
Geschwister-Scholl-Platz 1
80539 Munich
Further Information
Curriculum Vitae
- Since October 2020 Research Assistant and Doctoral Candidate at the Institute for Digital Management and New Media
- Student Researcher at the Institute for Digital Management and New Media (2019-2020)
Master of Science in Business Administration at LMU Munich (2017-2020) - Semester abroad at the Universidad Politècnica de Valencia (Valencia, Spain, 2018-2019)
- Professional Experience: Zenithmedia GmbH (Publicis Group) (2013-2016), iBeauty by Publicis (2018), Rocket Internet München (2017-2018), deepc GmbH (2018-2020)
Bachelor of Arts in Business Administration – Media and Communication Management at DHBW Ravensburg (Cooperative Study Program, 2013-2016)
High School: Marie-Curie Gymnasium Neuss (2013)
Research Interests
- Management of Digital Change
- Acceptance of Digital Innovations
Teaching
- New Products: From Ideas to Markets (M.Sc. Tutorial)
- Digitalization, Transformation and Management (M.Sc. Tutorial)