David Hähnchen
Doctoral Candidate & Research Assistant
Professorship in Marketing with a Focus on Consumer Behavior
Professorship in Marketing with a Focus on Consumer Behavior
Postal address:
Geschwister-Scholl-Platz 1
80539 München
Academic Background:
- Since March 2025 Research Assistant and PhD Student | LMU Munich School of Management
- 2023-2024 M.Sc. Master in Management | Erasmus University - Rotterdam School of Management
- 2019-2022 B.Sc. Psychology | University of Twente
Professional Experience:
- 2024-2025 Business Analyst | rpc – The Retail Performance Company
- 2022-2023 Internship | BMW Group
Research Interests:
- Dematerialization
- Mixed Realities
- Customer Experience Management
Teaching:
- Bachelor Seminar “Behavioral Marketing: Foundations, Methods, and Current Topics”