Professorship in Marketing with a Focus on Consumer Behavior

We are committed to enhancing the understanding of consumers through research excellence, impactful teaching, and effective practice collaborations.

Our Profile

16/07/2026 Joint Inaugural Lecture by Prof. Dr. Martin Paul Fritze and Prof. Dr. Ivo Schedlinsky
On 8 July 2026, Prof. Dr. Martin Paul Fritze and Prof. Dr. Ivo Schedlinsky held their joint inaugural lecture at the LMU Munich School of Management.
15/07/2026 Your career network starts here with the graduate book
Reach a large number of companies and make lifelong contacts with an entry in the alumni book. Priceless memories of your student days guaranteed!
15/05/2026 Project Course Kick-off at Bain & Company
Addressing current challenges at the intersection of retail, technology, and consumer behavior