Teaching

Bachelor:

• Behavioral Marketing: Foundations, Methods, and Current Topics

Master:

• Further information will follow shortly

MBR:

• Building Theory with Data – Experimental Approaches in Behavioral Science

General Information

As a student at the Faculty of Business Administration at LMU, you have the opportunity to write your bachelor's thesis at our institute. We offer a range of research questions that are assigned to specific thematic blocks within the scope of our research and teaching.

Application

• The following documents and information have to be submitted before the deadline via the application form: (1) curriculum vitae, (2) transcript of records, and (3) one-page letter of motivation.
• Application Deadlines
  • Summer Semester: 24.02.2025, 10am
  • Winter Semester: 19.08.2025, 10am
• Thesis Processing Time (2 weeks pre-readings, 8 weeks writing):
  • Summer Semester: 16.04.2025 - 25.06.2025
  • Winter Semester: 07.10.2025 – 16.12.2025
• Upon submitting your application, the respective supervisor will contact you as soon as possible.

Formal Requirements

• Theoretical and empirical theses
• 70.000 characters (incl. spaces, without bibliography and appendix) and presentation in colloquium
• 30 ECTS
• Processing time 8 weeks
• The thesis must be presented in our bachelor thesis colloquium.

Other Requirements

• Specialization in Marketing & Strategy
• Successful completion of advanced seminar at the Professorship of Marketing with a Focus on Consumer Behavior
• Note on transcript: Eligibility for admission to bachelor thesis

Colloquium

When you register your thesis, we will enroll you in the Moodle course for the Bachelor Colloquium. From this point on, your presence at every meeting of the colloquium is mandatory, even if you do not present yourself. If you are ever unable to attend, please inform your supervisor well in advance by email. In the second half of the eight-week processing period, you will present your results in a 15-minute colloquium. The purpose of the colloquium is to obtain feedback on the current status of your work and to clarify open questions regarding the further course of your work. The presentation in the colloquium on the agreed date is obligatory. This is followed by a Q&A session. The presentation will be evaluated (pass/fail) but not graded. You must pass it.

Specifications

• English language
• Please note the guidelines (PDF, 919 KB) for academic paper writing
• Topics are provided by the chair (Please inform yourself about our topics)

Submission of the B.Sc. Thesis

Final theses are submitted to the ISC. Please inform yourself about the modalities on the ISC website. In addition, please send an electronic version of the thesis and all results (data sets, syntax files, Excel files, etc.) to your supervisor via wetransfer.

On the day of submission, the student must submit the printed version of the thesis (two copies) and an electronic version through https://www.isc.uni-muenchen.de/abgabe_abschlussarbeiten/index.html by noon (12:00).

For a letter of recommendation, we need to be able to assess you personally. In addition to a GPA better than 2.5, at least one of the following criteria must also apply to you:

• Attendance of a seminar or project course at the Professorship of Marketing with a Focus on Consumer Behavior
• Completion of your thesis at the at the Professorship of Marketing with a Focus on Consumer Behavior.
• Employment as a student assistant at the Professorship of Marketing with a Focus on Consumer Behavior.

Please note that attending our lectures or lectures at the Professorship of Marketing with a Focus on Consumer Behavior is not sufficient to request a letter of recommendation.

Make sure to include all necessary documents with your request and send your application to mcb@som.lmu.de. Processing may take up to four weeks.