Teaching
Our focus is on understanding and analyzing the psychological and social factors that influence purchasing decisions in order to develop sound marketing strategies.
Our Teaching
We provide our students with a deep understanding of the psychological, social, and cultural factors that influence consumer behavior. They learn how these insights can be used to develop targeted marketing strategies and predict market trends. In addition, quantitative and qualitative research methods are taught to systematically analyze consumer behavior and optimize the efficiency of marketing measures.
Our courses will be available starting in the summer semester of 2025.
Courses
Courses in the summer semester
Bachelor:
Master:
- Further information will follow shortly
MBR:
Kurse im Wintersemester
Bachelor:
- Further information will follow shortly
Master:
- Further information will follow shortly
MBR:
- Further information will follow shortly
Final theses
B.Sc.-theses
General Information
As a student at the Faculty of Business Administration at LMU, you have the opportunity to write your bachelor's thesis at our institute. We offer a range of research questions that are assigned to specific thematic blocks within the scope of our research and teaching.
Important Points
- Bachelor's theses are coordinated jointly with the Institute for Marketing.
- Further information and a detailed description of the application process can be found on the Website of the Institute for Marketing.
- The thesis must be presented in our bachelor thesis colloquium.
M.Sc.-theses
General Information
As a student at the Faculty of Business Administration at LMU, you have the opportunity to write your bachelor's thesis at our institute. We offer a range of research questions that are assigned to specific thematic blocks within the scope of our research and teaching.
Important Points
- Master’s theses can be started year-round.
- Further information and a detailed description of the application process can be found on the website of the Institute for Marketing.
- If you are interested in writing your master’s thesis with us, please send an email to: mcb@som.lmu.de.
- Your email should include your current grade transcript and indicate which of our research areas you would like to focus on for your thesis.
- If you would like to propose your own topic, please provide a detailed description of the topic, the methodology you intend to apply, and the scientific literature relevant to your topic (maximum of two pages, excluding references).
Letter of recommendation
For a letter of recommendation, we need to be able to assess you personally. In addition to a GPA better than 2.5, at least one of the following criteria must also apply to you:
- Attendance of a seminar or project course at the MCB Chair or the Institute for Marketing
- Completion of your thesis at the MCB Chair or the Institute for Marketing
- Employment as a student assistant at the MCB Chair or the Institute for Marketing
Please note that attending our lectures or lectures at the Institute for Marketing is not sufficient to request a letter of recommendation.
Make sure to include all necessary documents with your request and send your application to mcb@som.lmu.de. Processing may take up to four weeks.
To prepare the recommendation letter, please send us the following documents along with your request:
- Purpose of the recommendation letter
- Justification for choosing our institute
- Name of the person supervising you at our chair
- Current transcript of records
- Updated CV
- A cover letter containing the following information:
- Your contact details
- Deadline by which you need the recommendation letter
- Institution(s) for which you require the recommendation letter
- Study program you are applying for
- Language in which the recommendation letter should be written
- How and to whom the recommendation letter should be delivered (e.g., email, postal mail, online portal)
- Any forms that we need to fill out