Journal of Marketing appoints Prof. Dr. Fritze to the Editorial Review Board

The Journal of Marketing is one of the most prestigious journals in the field of marketing and is published by the American Marketing Association (AMA). Since its founding in 1936, JM has played a significant role in shaping marketing scholarship and practices.

Prof. Dr. Fritze also serves on the Editorial Review Board of another AMA journal, the Journal of Public Policy and Marketing, which publishes research on the intersection of marketing and public policy.