Latest news and events

Latest news

• 
  15/01/2026 Review Re-take Exam

  "Marketing Analytics" winter term 2025/2026

• 
  12/11/2025 Prof. Dr. Dr. h.c. Marko Sarstedt is a highly-cited researcher

  For the sixth time, Prof. Dr.Dr. h.c. Marko Sarstedt has been named Clarivate™'s highly-cited researcher.

• 
  28/10/2025 Mining Consumer Mindset Metrics With User-Generated Content

  How user-generated content contributes to obtaining important key figures on consumer attitudes

• News overview