Special Guest Lecture: Jason Bevan (Former Creative Head, Warner Bros. Pictures)

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As former Creative Head at Warner Bros. Pictures, Jason Bevan played a key role in bringing some of the world's most successful film franchises—including Harry Potter—to audiences worldwide. In his talk, he will share insights into innovation, creativity, and storytelling and discuss what businesses and marketers can learn from the creative industries.

The lecture will take place via Zoom and is open to all students enrolled in the Marketing Management course.