30 May 2023
Our competences
Our claim is not only to offer excellent teaching, but also to conduct research at the highest level.
Institute
To achieve our goals, we rely on a professional team consisting of our professor, five research assistants and the administrative support of our secretariat.
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Teaching
Our special concern is to turn students into good marketers by applying a solid scientific education.
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Research
The basis of our activities is ongoing research and scientific exchange with colleagues from academic institutions around the world.
Read moreThird Mission
Knowledge transfer, continuing education and civic engagement. Three challenges that we are taking on.
Media
In many media contributions, we not only make our research accessible to an interested public, but also make it understandable.
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Marketing Innovation Circle
We offer our students the opportunity to exchange ideas and network with company representatives at an early stage of their study.
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Transfer
Our teaching and research activities are flanked by an intensive science-practice exchange with companies, social institutions and NGOs.
Read moreLatest News
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Exam inspection "START with Business Modelling - Schlüsselqualifikationen"The inspection will take place on October 17, 2024, between 08:00 and 09:00 a.m. at Ludwigstr. 28, RG, Room 323.
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Join the Marketing Innovation Circle!You can apply now.
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Showcasing analytical flexibility in innovation researchWe are pleased to announce that our paper on analytical flexibility has been published in the Journal of Product Innovation Management
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Silicon samples in consumer and marketing researchWe are pleased to announce that our paper on Silicon Sampling in Psychology & Marketing has been published.
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New publication on research methodologyWe are happy to announce the publication of our new paper.
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Susanne Adler is Marketing Talent 2023!Susanne Adler, a doctoral student at the Institute of Marketing, was voted one of the Marketing Talents 2023 by the magazine absatzwirtschaft.
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Advanced Issues in PLS-SEMWe are happy to announce the publication of the second edition of “Advanced Issues in Partial Least Squares Structural Equation Modeling.”
