Academic Career

  • Since February 2023: Research Assistant and PhD Student at the Institute of Marketing
  • 2021: Exchange semester MGIMO Moscow, Russia
  • 2019 - 2022: Master of Science in Business Administration, LMU, Germany
  • 2018 - 2019: Junior Consultant, Horvath & Partners
  • 2013 - 2017: Bachelor of Science in International Management – ESB Business School, Reutlingen/ Neoma Business School, Reims

Research Focus

  • Virtual Reality
  • Metaverse