Dr. Sophie Berghüser

Further Information

CURRICULUM VITAE

• since May 2026: Postdoc, Institute of Electronic Commerce and Digital Markets
• 2026: Research stay at the University of New South Wales (AUS)
• 2022 - 2026: Research Assistant and Doctoral Candidate, Institute of Electronic Commerce and Digital Markets
• 2014 - 2022: Retail Merchandising & Area Management, PRADA Germany GmbH
• 2014: Master of Science in Fashion, Design & Luxury Management, Grenoble École de Management (FR)
• 2012: Master of Science in Marketing Management, Rotterdam School of Management, Erasmus University (NL)
• 2011: Bachelor of Science in Business Administration, WHU - Otto Beisheim School of Management (DE)
• 2010: Exchange semester at the Queen’s University, Kingston (CA)

RESEARCH FOCUS

• Marketing and Data Analytics
• Digital Technologies with a focus on Computer Vision and Blockchain
• Consumer Behavior and Circular Consumption
• Digital Platform and Secondary Markets
• Product Strategies for Premium- and Luxury Goods

TEACHING

Bachelor

• Supervision Bachelor Theses
• Bachelor Seminar "Electronic Commerce"
• Business Information Systems
• Fundamentals of Business Administration I (WS22/23 - SS24)
• START with Business Planning (SS22)

Master

• Supervision Master Theses
• Digital Markets
• Project Course "Electronic Commerce"

PUBLICATIONS

Publications