Research areas: Digitalization & Artificial Intelligence, e.g. Technology in Services Social Media Marketing, e.g. Influencer Marketing Customer Management, e.g. Customer Loyalty & Engagement Sustainability and Health Care, e.g. Preventive Health Care Qualitative Research Methods, e.g. Critical Incident Technique
Link to Dr. Silke Bartsch on ResearchGate
Publications:
Please take a look at our German website .