Academic career

  • Since November 2024: Research assistant and doctoral candidate at the Institute of Marketing
  • 2021 - 2024: Working student at KANTAR in the Brand department
  • 2020 - 2024: Master of Science in Consumer Psychology and Market Research, Harz University of Applied Sciences in Wernigerode
  • 2019 - 2020: Working student at SAM International in sensory market research
  • 2016 - 2020: Bachelor of Science in Business Psychology, University of Applied Sciences for Economics and Management in Munich

Main research interests

Consumer behavior, decision makting, construal level theory, context effects