Maria Knöpfle, M.A.
Doctoral Candidate & Academic Staff
Institute for Market-based Management
+49 (0) 89 / 2180 - 5651
Institute for Market-based Management
Postal address:
Geschwister-Scholl-Platz 1
80539 Munich
Areas of Responsibility
- Case Study Seminar with Porsche Consulting (ST 24)
- Project Course (ST 24)
- Advanced Seminar (WT 23/24, ST 24)
- Tutorial "Convincing Stakeholders" (WT 23/24)
- Tutorial "Unternehmensführung und Marketing" (ST 2023)
- Human Resources Manager
- Supervision of Guest Researchers
- Evaluation
- Public Relations for the Institute
Education
- M.A. Communication Studies, Ludwig-Maximilians-Universität (LMU) München, Focus: Empirical Methods and Political Communication
- B.A. Communication Studies, Business Administration and Economics, Ludwig-Maximilians-Universität (LMU) München, Focus: Empirical Social Research and Strategy & Marketing
Work Experience
- Professional and international experience as Business Intelligence Analyst as well as Team Manager & Head of Alumni Relations Central Europe at Boston Consulting Group
- Practical experience during studies in Sales, Public Relations and Brand Strategy at the BMW Group, among others