Dr. Marcelo F. de la Cruz
Assistant Professor
Institute for Innovation Management
Office hours:
By appointment via e-mail.
Postal address:
Geschwister-Scholl-Platz 1
Publications
Research Interests
- Social value creation in for-profit firms
- Conviction narratives and entrepreneurship
- Strategic orientations and innovation performance
- Academic CV_Marcelo de la Cruz (PDF, 364 KB)