Academic Career

  • since April 2022: Research Assistant and PhD Student at the Institute of Marketing
  • 2020 - 2022: Marketing Specialist, Amazon Fresh
  • 2017 - 2020: Master of Science in Business Administration, Major Marketing, Minor Management, University of Münster, Germany
  • 2018 - 2019: Semester abroad at Copenhagen Business School, Denmark
  • 2014 - 2017: Bachelor of Arts in Business Administration - Services Marketing, DHBW Mannheim, Germany

Research Focus

  • Silicon Sampling
  • Silicon Personas
  • Future of Market and Consumer Research