Lea Rau, M.Sc.
PhD Candidate and Research Assistant
Institute for Marketing
Office hours:
By telephone appointment
Postal address:
Geschwister-Scholl-Platz 1
80539 Munich
Academic Career
- since April 2022: Research Assistant and PhD Student at the Institute of Marketing
- 2020 - 2022: Marketing Specialist, Amazon Fresh
- 2017 - 2020: Master of Science in Business Administration, Major Marketing, Minor Management, University of Münster, Germany
- 2018 - 2019: Semester abroad at Copenhagen Business School, Denmark
- 2014 - 2017: Bachelor of Arts in Business Administration - Services Marketing, DHBW Mannheim, Germany
Research Focus
- Silicon Sampling (current publication)
- Future of Market and Consumer Research (current publication)
- Silicon Personas