Isabel Bienfuß, M.Sc.

As a doctoral candidate at the Professorship of Digital Services and Sustainability, my research focuses on the organizational and managerial impact of digital technologies. In particular, I am investigating how digital innovations, with their individual characteristics, and the progress of digital technologies influence the way companies realize these kinds of innovations, what challenges they face, and how these can be overcome. I am particularly interested in the role of the IT department in the implementation of digital innovations. I have practical experience in marketing, human resource management and project management of digital systems.

Further Information

Research Focus

• Digital Transformation and Innovation
• IS Governance
• Digital Platforms and Ecosystems

Academic Career

• Research assistant and doctoral candidate at the Professorship of Digital Services and Sustainability, LMU Munich (November 2021 - Today)
• Master of Business Research, LMU Munich (April 2022 - Today)
• Postgraduate doctoral studies
• Master of Science in Media, Management and Digital Technologies (MMT), LMU Munich (2019 - 2021)
• Bachelor of Science in Business Administration, LMU Munich (2015 - 2018)
  • Specialization in Corporate Management & Marketing and Digital Business