Dr. Armin Granulo

Scientific Career

CV (PDF, 162 KB)

Armin Granulo is a postdoctoral researcher at the Institute for Market-Based Management. His research focuses on economically important phenomena that have a significant impact on consumers, businesses, workers, and society at large (e.g., technological progress and its effects on economic agents). His work has been published in premier journals such as the Journal of Consumer Research, Journal of Consumer Psychology, Proceedings of the National Academy of Sciences of the United States of America, and Nature Human Behavior.

He obtained degrees in both Psychology (Dipl.) and Economics (B.Sc.) at Ludwig Maximilians University Munich, and earned his PhD at the Technical University of Munich (with distinction).

Research Interests

• Consumer Psychology and Behavior,
• Psychological and Societal Impacts of Technological Change,
• Automation and Artificial Intelligence in Work and Markets,
• Consumer and Public Reactions to System-Level Government Policies

Publications

• Granulo, Armin, Christoph Fuchs, Robert Böhm (2025). Psychological reactance to system-level policies before and after their implementation. Proceedings of the National Academy of Sciences of the United States of America (accepted). https://doi.org/10.31234/osf.io/yn4zv

• Granulo, Armin, Anne Kranzbuehler, Christoph Fuchs, Stefano Puntoni (2025). Collective Layoffs and Offshoring: A Social Contract Account. Journal of Consumer Research, ucaf001. https://doi.org/10.1093/jcr/ucaf001

• Granulo, Armin, Sara Caprioli, Christoph Fuchs, Stefano Puntoni (2024). Deployment of algorithms in management tasks reduces prosocial motivation. Computers in Human Behavior, 152. https://doi.org/10.1016/j.chb.2023.108094

• Granulo, Armin, Sara Caprioli, Christoph Fuchs, Stefano Puntoni (2024). The Social Cost of Algorithmic Management. Harvard Business Review. https://hbr.org/2024/02/the-social-cost-of-algorithmic-management

• Granulo, Armin, Rudolph Kerschreiter, Martin G. Kocher. (2023). Cooperation and confusion in public goods games: confusion cannot explain contribution patterns. Journal of the Economic Science Association, 1-11. https://doi.org/10.1007/s40881-023-00139-1

• Granulo, Armin, Christoph Fuchs, Stefano Puntoni (2021). Preference for human (vs. robotic) labor is stronger in symbolic consumption contexts. Journal of Consumer Psychology, 31(1), 72-80. https://doi.org/10.1002/jcpy.1181

• Granulo, Armin, Christoph Fuchs, Stefano Puntoni (2019). Psychological reactions to human versus robotic job replacement. Nature Human Behaviour, 3(10), 1062-1069. https://doi.org/10.1038/s41562-019-0670-y