Master Thesis

As a Master's student of Business Administration at LMU, you have the opportunity to write a Master's thesis at our institute. We offer several application deadlines per year, which are listed below. You can find information on possible topics on our research page and on the supervisors' profile pages.


You have the opportunity to write a master's thesis at our institute if you are a master's student of business administration or of the Management and Digital Technologies (MMT) program at LMU.

Applicants who have successfully completed a seminar at our institute (ECM: Data Analytics), the Institute for Digital Management and New Media (DMM: Advanced Topics on DTM) or the Chair for Digital Services and Sustainability (DSS: Data Science for Business) can be given preference.


Before you submit an application to us, we offer you an informational interview on Zoom, in which we introduce you to the process of writing a master's thesis at our institute. Furthermore, this interview serves to match your topic preferences with suitable and available supervisors. To make an appointment for this interview, please contact Alexander Pfaff .

Following this interview, we would like to ask you to send us an application by e-mail. To do so, please send the following documents to Alexander Pfaff within the application deadlines listed below for the respective start periods:

  • Completed application form (PDF, 541 KB) with contact information, topic preferences, and desired start date (anytime within the respective start periods).
  • Current transcript of grades
  • Current curriculum vitae

Feedback on the admission of your master thesis can only be given after the personal interview has taken place and your documents have been received by the deadline. Please note that you cannot apply for more than one start period at the same time. Consequently, your specified start dates must be within the same start period. By start date is meant the first meeting with the assigned supervisor, from which the topic identification begins.

Master's Thesis Process

Example: If you are interested in starting to write your thesis in April of a given year (starting period March - May), you can arrange your information talk at any time in advance. Following the meeting, send us your application documents at the beginning of February at the earliest and at the end of February at the latest. If you are able to start on 10th April, for example, please enter this date under 'Earliest start date' in the application form. If you would like to start no later than 25 May, please enter this date under 'Latest start date'. In this example, you would receive feedback at the beginning of March and, if successful, you can then arrange an initial meeting with your assigned supervisor during the specified start period.
Application PeriodAdmission FeedbackStaring Period
NovemberBeginning of DecemberDecember - February
FebruaryBeginning of MarchMarch - May
MayBeginning of JuneJune - August
AugustBeginning of SeptemberSeptember - November


Information meeting
Within the application period
Formal application
After the application period
Admission feedback
In accordance with the assigned superviros
Detailed specification of topic
Registration of Master's thesis
Master's colloquium (compulsory attendance)

Master's colloquium

After specifying the topic with your supervisor, a Master's colloquium takes place in which you present the planned (methodological and empirical) implementation of your Master's thesis. During the colloquium, you will receive feedback on your approach and the formal and content-related aspects of your topic will be clarified.


With regard to submission deadlines (time) and forms (physical and/or digital copies), we follow the applicable ISC guidelines. Please check these before submitting your thesis.

Research Topics

The topics of the Master's theses are assigned in consultation with our institute, although you can suggest your own topics in consultation with your supervisor. If you are in contact with a company and would like to write your Master's thesis in cooperation with our institute, a separate agreement is required.

Please note that we generally assign quantitative-empirical theses and that each topic is only assigned once. All Master's theses can be written in German or English.

Your Master's thesis should be orientated towards our research areas. Our research focuses on the marketing of products and services in digital markets and the measurement of consumer behaviour in all areas of electronic and mobile commerce. We also focus on pricing, information markets and new product development. You can find further information on possible subject areas on our research page and on the profile pages of potential supervisors.


For any inquries about Master's theses or to arrange an information meeting please contact Alexander Pfaff.

Alexander Pfaff, M.Sc., MBR

Send an email

+49 89 2180 - 72049

+49 89 2180 - 72052