Masterseminar (Data Analytics)

The aim of the seminar is to develop students’ skills in empirical data analysis. Particularly, this involves the improvement of their data-analytic thinking as well as training and hands-on experience in applying a statistical software. Application is open to students from the M.Sc. Business Administration, MMT, and Media Informatics programs.

Masterseminar

Semester
Summer Semester 2024
Credits
6 ECTS
Examination
Seminar paper and presentation. Both examination parts account for 50% of the total seminar grade
Specialisation
Innovation, Innovation & Digital Business
Language
English

Course Overview

This course offers an introduction to data analytics. Data analytics is crucial in helping firms to solve today’s business challenges. Participants of this seminar will be exposed to tools and methods that support data-driven decision making. Besides developing participants’ skills in empirical data analysis, this course prepares students for writing an empirical Master’s thesis.

While many students have theoretical knowledge of econometric concepts, they often lack experience in applying those concepts to empirical problems before commencing their Master’s thesis. This seminar is intended to step into this gap. Each student (or student team) will be assigned a recent research paper in the field of electronic commerce, which was published in an international journal. Students will replicate the main empirical results of the respective paper and (if possible) provide and discuss additional analyses beyond the findings of the original paper.

The seminar takes an applied econometrics approach with a focus on valuable econometric methods for (causal) inference in economics and marketing. The seminar’s emphasis is on applications and interpretation of results. The seminar involves participation in two econometrics workshops, writing a seminar paper based on the replication project, and a final presentation of the results.

The aim of the seminar is to develop students’ skills in empirical data analysis. Particularly, this involves the improvement of their data-analytic thinking as well as training and hands-on experience in applying a statistical software.

Course Organization

  • Students who want to receive credits for the module „Innovation” or “Innovation & Digital Business”
  • Students who plan to write an empirical Master’s thesis (at the ECM).
  • Students who want to apply econometric methods using STATA, a statistical software often used by economists

  • Master of Science in Business Administration
  • Master of Science in Media, Management, and Digital Technologies (MMT)
  • Master of Science in Media Informatics

The following papers are mere examples and not the basis for the seminar projects. We encourage you to take a look at the papers and the available supplementary materials to familiarize yourself with the task.

  • Replication of Schmidt, Spann & Zeithammer (2015) in Management Science
  • Replication of Zhang and Zhu (2011) in American Economic Review
  • Replication of Cavallo (2017) in American Economic Review

Application Procedure

Please send us your current CV, a transcript of records (full LSF transcript including ALL courses – failed and passed), and a short statement why you want to participate in this seminar. Please send your application to the secretary's office.

Please note: the deadline for applications has been extended to April 10, 2024 (12 noon).

Please note: Participation in the kick-off session means your registration is binding. For further information see also the examination board’s regulations

Schedule

last update February, 2024
Date and TimeActivityPlace
April 10
12 noon
Deadline for Applicationsby email to ecm@som.lmu.de
April 15
11 am - 12 noon
Kick-Off SessionLudwigstr. 28, Front Building, Room 211b
April 22
10 am - 3 pm
Workshop "Introduction to Data Analytics" part 1/2IuK Pool: Ludwigstr. 28, Front Building, Room 207
April 22
by midnight
Deadline for submission of project preferences (please send 3 preferences in descending order)by e-mail to N.Gallitz@lmu.de
April 23
10 am - 3 pm
Workshop “Introduction to Data Analytics” part 2/2 and announcement of project assignmentsIuK Pool: Ludwigstr. 28, Front Building, Room 207
June 26
12 noon
Deadline for submission of seminar papers (please send a digital copy of your report (PDF) as well as your data and code to your advisor and CC to our secretary)by e-mail to advisor and ecm@som.lmu.de
July 3
12 noon
Deadline for submission of final presentationsby e-mail to N.Gallitz@lmu.de
July 4
from 9 am
Final presentationsLudwigstr. 28, Front Building, Room 211b

Organization and Contact

If you have any questions about this course, please contact Nastasia Gallitz

Nastasia Gallitz, M.Sc.

Send an email

+49 89 2180 - 72059

+49 89 2180 - 72052

Alexander Pfaff, M.Sc., MBR

Send an email

+49 89 2180 - 72049

+49 89 2180 - 72052