Crowd & Artificial Intelligence

Crowd intelligence (also called "Wisdom of the Crowds" or "Collective Intelligence") is used in a wide variety of areas: Forecasting future events, measuring group preferences, distributing knowledge, but also collecting and evaluating ideas in new product development for example. Virtual stock exchanges have proven to be an effective means of combining demands in terms of scalability, interactivity, collaboration and speed of response.

In line with their diverse areas of application, virtual stock exchanges are also referred to as prediction markets, preference markets, knowledge exchanges or idea markets. Related application areas of crowd intelligence include crowdsourcing and crowdfunding.

Our research on artificial intelligence focuses on human reactions (as consumers, investors) toward algorithms. For example, we analyze the effect of anthropomorphized software agents (so-called Robo-Advisors) on the behavior of private investors.

  • Knowledge Stock Exchanges
  • Virtual Stock Markets & Prediction Markets
  • Idea Markets
  • Crowdsourcing
  • New Product Development
  • Open Innovation
  • Konsumentenreaktionen auf Algorithmen
  • Anthropomorphized Agenten
  • Robo-Advisors

  • The Martin Agency
  • Carl Zeiss
  • Hollywood Stock Exchange (HSX)
  • BMW
  • T-Mobile
  • Qualcomm


Prof. Dr. Martin Spann

Head of the Institute

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+49 89 2180-72051

+49 89 2180-72052

Eva Pflanzer, M.Sc.

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+49 89 2180 - 72058

+49 89 2180 - 72052

Weilong (Mike) Gu, M.Sc.

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+49 89 2180 - 72068

+49 89 2180 - 72052