Research

Research into the design and optimization of organizational structures and processes

Our Research

The focus of our research is on the design and optimization of organizational structures and processes to gain strategic advantages and respond to changing conditions.

Focus in research

Organizational Structure and Design
Strategic Management and Decision-Making
Organizational Culture and Behavior
Digital Transformation and Organizational Design
Corporate Resilience and Crisis Management
Leadership and Change Management
Innovation and Knowledge Management
Cooperation and Network Strategies
Sustainability and Strategic Orientation
Data-Driven Design and Analytical Approaches

Publications

Hofstetter, R., Fritze, M. P., & Lamberton, C. (2024). Beyond Scarcity: A Social Value-Based Lens for NFT Pricing. Journal of Consumer Research, 51(1), 140–150.

Fritze, M. P., Marchand, A., Eisingerich, A. B., & Benkenstein, M. (2020). Access-Based Services as Substitutes for Material Possessions: The Role of Psychological Ownership. Journal of Service Research, 23(3), 368–385.

Eisingerich, A. B., Marchand, A., Fritze, M. P., & Dong, L. (2019). Hook vs. Hope: How to Enhance Customer Engagement Through Gamification. International Journal of Research in Marketing, 36(2), 200–215.

Google Scholar

Open Access LMU

Would you like to do a doctorate at our chair?

There are several ways to do a doctorate at our chair: a doctorate offer, a position as part of a third-party funded project, funding at the LMU or a scholarship-financed doctorate. Feel free to contact us. We talk to you about possible topics and research goals.

More information about a doctorate with us

Find out more about the doctoral program at the LMU Munich School of Management here.