David Hähnchen
Doctoral Candidate & Research Assistant
Professorship in Marketing with a Focus on Consumer Behavior
Professorship in Marketing with a Focus on Consumer Behavior
Postal address:
Geschwister-Scholl-Platz 1
80539 München
Professional Experience:
- Since March 2025 Research Assistant and PhD Student | LMU Munich School of Management, Ludwig-Maximilians-Universität München
- Since March 2025 Founders' Associate | Center for Empirical Philosophy and Behavioral Insight
- 2024-2025 Business Analyst | rpc – The Retail Performance Company, a joint venture of the BMW Group & H&Z Management Consulting
- 2023 Intern | | rpc – The Retail Performance Company, a joint venture of the BMW Group & H&Z Management Consulting
- 2022-2023 Intern | BMW Group
Academic Background:
- 2025-2026 Master in Business Research | LMU School of Management, Ludwig-Maximilians-Universität München
- 2023-2024 M.Sc. Master in Management | Erasmus University, Rotterdam School of Management
- 2019-2022 B.Sc. Psychology | University of Twente
Teaching:
- Project course "Customer Insights and Applications" in collaboration with Bain & Company
- Master seminar "Customer Centricity" in collaboration with Google
- Bachelor seminar “Behavioral Marketing: Foundations, Methods, and Current Topics”
Research Interests:
- Dematerialization of Consumption
- Sensory Marketing
- Mixed Realities
- Customer Experience Management