In research and teaching, we place strong emphasis on the continuous exchange between academia and practice. Possible forms of collaboration with industry partners range from joint project-based courses with our students and practice-oriented research projects to concrete consulting assignments. If you are interested in exploring cooperation opportunities with our professorship, we would be pleased to hear from you directly.
| Date | Authors | Title and Link | Description |
|---|---|---|---|
| March 2026 | Prof. Dr. Martin P. Fritze and David Hähnchen | Issue 01: Customer Centricity (PDF, 537 KB) | What does Customer Centricity mean today – and how can it be successfully implemented? In two separately conducted interviews, Prof. Dr. Peter Fader (Wharton School, University of Pennsylvania) and Dr. Andreas Dullweber (Bain & Company) reflect on opportunities, challenges, and key success factors in implementing Customer Centricity (German version). |
| Date | Media Outlet | Title and Link | Description |
|---|---|---|---|
| August 2025 | ARD | Why we want what we buy | How do our preferences emerge and how are we influenced? Özlem Sarikaya discusses this on ARD with Prof. Dr. Martin P. Fritze (LMU) and Tanja Halm (Consumer Center Munich). |
| August 2025 | Frankfurter Allgemeine Zeitung (FAZ) | Why we keep falling for discounts | In this FAZ article, Prof. Dr. Martin P. Fritze (LMU) explains how insights from consumer behavior research shed light on the phenomenon of bargain hunting and how consumers can protect themselves. |
| May 2024 | Journal of Marketing, The JM Buzz Podcast | JM Buzz Deep Dive: Using Behavioral Labeling to Shape Consumer Behavior (with Dr. Sara Dommer) | What do plogging, flinking, and bobbing have in common? They are terms created to encourage people to adopt certain behaviors. Sara Dommer (Penn State University) discusses this with Martin P. Fritze (Zeppelin University) and Valentyna Melnyk (University of New South Wales). |