Media
Media archive
| Date | Media Outlet | Title and Link | Description |
|---|---|---|---|
| August 27, 2025 | ARD | Why we want what we buy | How do our preferences emerge and how are we influenced? Özlem Sarikaya discusses this on ARD with Prof. Dr. Martin P. Fritze (LMU) and Tanja Halm (Consumer Center Munich). |
| August 12, 2025 | Frankfurter Allgemeine Zeitung (FAZ) | Why we keep falling for discounts | In this FAZ article, Prof. Dr. Martin P. Fritze (LMU) explains how insights from consumer behavior research shed light on the phenomenon of bargain hunting and how consumers can protect themselves. |
| May 30, 2024 | Journal of Marketing, The JM Buzz Podcast | JM Buzz Deep Dive: Using Behavioral Labeling to Shape Consumer Behavior (with Dr. Sara Dommer) | What do plogging, flinking, and bobbing have in common? They are terms created to encourage people to adopt certain behaviors. Sara Dommer (Penn State University) discusses this with Martin P. Fritze (Zeppelin University) and Valentyna Melnyk (University of New South Wales). |