News
New Master's Seminar
7 Aug 2025
Customer Centricity – with Google as Practice Partner
In the winter term 2025/26, the Professorship in Marketing with a Focus on Consumer Behavior (Prof. Dr. Martin P. Fritze) at the LMU Munich School of Management (SOM) will offer a new master's seminar on Customer Centricity – in direct collaboration with Google.
Customer centricity is a key success factor for modern companies. This seminar provides theoretical foundations, practical tools, and enables direct exchange with industry professionals. Students will work in teams on practice-oriented case studies, which they will present at the end of the course. One of the sessions will take place on-site at Google Munich (Erika-Mann-Str. 33, 80636 Munich), in which Google experts will share their insights in a dedicated guest lecture.
The seminar starts on October 15, 2025. Applications are open until September 15, 2025 via this link.
Language of instruction: English
Assessment: Written assignment and presentation
Credits: Master's seminar (for further details take a look at course website)