Professorship in Marketing with a Focus on Consumer Behavior

Professorship in Marketing with a Focus on Consumer Behavior

We are committed to enhancing the understanding of consumers through research excellence, impactful teaching, and effective practice collaborations.

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Latest News

07/08/2025 New Master's Seminar
Customer Centricity – with Google as Practice Partner
25/02/2025 Journal of Marketing appoints Prof. Dr. Fritze to the Editorial Review Board
Prof. Dr. Martin Paul Fritze has been appointed to the Editorial Review Board of the Journal of Marketing
25/02/2025 New Article on Non-fungible Tokens:
Can NFTs Deliver Value for Business and Consumers?

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