Professorship in Marketing with a Focus on Consumer Behavior

Professorship in Marketing with a Focus on Consumer Behavior

We are committed to enhancing the understanding of consumers through research excellence, impactful teaching, and effective practice collaborations.

Our Profile

Latest News

25/02/2025 Journal of Marketing appoints Prof. Dr. Fritze to the Editorial Review Board
Prof. Dr. Martin Paul Fritze has been appointed to the Editorial Review Board of the Journal of Marketing
25/02/2025 New Article on Non-fungible Tokens:
Can NFTs Deliver Value for Business and Consumers?

Events

24 Jun

24/06/2025 Relax & Recharge: Virtual relaxation impulses
Challenging work tasks, exam preparations and deadline pressure? In 30 minutes, we will show you effective relaxation techniques to combat lack of energy and poor concentration. Free of charge and without obligation.

Open Positions

If you would like to send us an unsolicited application for a position, you are welcome to do so by e-mail: mcb@som.lmu.de

All job offers at LMU

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