Consumer Behavior

Quick Info: Master ׀ Seminar ׀ English ׀ Summer term ׀ ECTS 6

General information

Course overview

Discussions on false-positive findings and replicability have transformed the psychological sciences (e.g., Miller and Ulrich 2022; Open Science Collaboration 2015) and are also highly relevant for consumer research, as the field is embedded in a similar academic system and often refers to psychological concepts and theories. Hence, calling seminal psychological findings into question also affects consumer research.

In the seminar, students will engage in this highly relevant research field and work in groups on a replication study in a predefined topic area (tba). Specifically, students will learn how to conduct a replication study that includes reviewing and assessing prior literature, setting up and conducting the experiment as well as analyzing and discussing its results.

To equip students with the theoretical knowledge to conduct the study, several input sessions will provide basics in empirical research and reproducibility.

The course language is English.

Admission requirements and application

Students wanting to attend the seminar must be enrolled for either the second or a higher semester of the BWL Master.

Seminar registration will open on March 15, 2025. Please apply via this Link.

Please note that registration is binding upon assignment and acceptance of a seminar place

Dates and deadlines