Consumer Behavior

A deep-dive into contemporary consumer research topics

Quick Info: Master ׀ Seminar ׀ English ׀ Summer term ׀ ECTS 6

General information

Target groupMaster students (M.Sc.) 2nd or higher semester of BWL Master (PStO 2018)
Course typeSeminar, advanced seminar
Hours per week2 (seminar), 2 (advanced seminar)
RotationSummer term
GradingSeminar paper (50 %) and presentation (50 %)
Credits6 ECTS
Time / RoomRefer to LSF
Course languageEnglish

Course overview

Discussions on false-positive findings and replicability have transformed the psychological sciences (e.g., Miller and Ulrich 2022; Open Science Collaboration 2015) and are also highly relevant for consumer research, as the field is embedded in a similar academic system and often refers to psychological concepts and theories. Hence, calling seminal psychological findings into question also affects consumer research. Furthermore, initial results on reproducibility in consumer research give rise to concerns in this regard since only about 10% of 34 replication attempts have been replicable (e.g., Data Colada 2022; Motoki and Iseki, 2022).

In the seminar, students will engage in a highly relevant research field and work in groups on a replication study (topic tba.). Specifically, students will learn how to conduct a replication study that includes reviewing and assessing prior literature, setting up and conducting the experiment as well as analyzing and discussing its results.

To equip students with the theoretical knowledge to conduct the study, several input sessions will provide basics in empirical research and reproducibility.

Dates and deadlines

Registrationwill open on tbd. Please apply by using this form.
Application deadlinetbd. Please confirm your seminar place as it will otherwise be given to a student on the waiting list.
RegistrationPlease consider the ISC notes
Kick-off sessionTuesday, April 16, 2024, 04:00 - 06:00 pm, Ludwigstr. 28 RB, Room 329
Input sessionsTuesday, April 16, 2024 until July 9, 2024, 04:00 - 06:00 pm, Ludwigstr. 28 RB, Room 329
Submission seminar papertbd, via mail to supervisor and cc to Susanne Adler
Submission presentation slidestbd, via mail to supervisor and cc to Susanne Adler
Final presentationsTuesday, July 16, 2024, 09:00 am - 02:00 pm and 03:00 - 06:00 pm, Ludwigstr. 28 RB, Room 329