Case Studies in Marketing

Processing of tangible entrepreneurial challenges based on individual case studies

Quick Info: Bachelor ׀ Seminar, advanced seminar ׀ German ׀ Winter term ׀ ECTS 6

General information

Target groupeBachelor students (B.Sc.) who have passed the written exam in the course "Corporate Management and Marketing"
Course typeSeminar, advanced seminar
Hours per week2 (seminar), 2 (advanced seminar)
Credits6 ECTS
RotationWinter term
Number of participantsThe number of participants is limited to 30 at most.
Registration for course and examinationWith your seminar registration you are also registered for the examination.
ParticipationMandatory for all meetings
GradingSeminar paper (50 %) and presentation (50 %)
Time / RoomSee LSF
Course languageGerman
ContactTobias Regensburger

Course overview

Course content

During the seminar, you will work in teams on concrete entrepreneurial challenges and solve case studies.

The seminar enables you to apply the theoretical knowledge and scientific methods acquired in the course "Corporate Management & Marketing" in practice.

You will also learn how to present and defend your results. Some group work is carried out in close cooperation with practice partners, with the Institute's staff:in supervising the groups.

Important dates and deadlines

  • Deadline for registration: tbd
  • Kickoff meeting: tbd (s.t.)
  • Seminar session (Trail run): tbd (s.t.)
  • The presentations will take place in the following seminar sessions together with the practice partners. The exact dates will be announced at the kickoff.
  • Submission of seminar paper: tbd
  • Submission of presentation slides: tbd