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Media
How important the university environment for our research may be, as essential is it for us to communicate our activities and research results to the public in a transparent and understandable way.
Latest posts
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When less is more
The holistic view of the marketing funnel provides new insights into the effectiveness of influencer marketing
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Put to the test
Will "silicon samples", i.e. artificial data sets generated by large language models, redefine market research?
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Just ask ChatGPT!?
Why we shouldn't leave data collection to AI (yet).
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Want a coffee?
Why you should enjoy your coffee better after your shopping trip.
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Election Posters in Focus
Do they really convey the desired message?
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Cheap, cheap, cheap!
How discounts influence our consumer behavior
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Beyond Likes and Shares
Why common engagement metrics do not adequately capture the impact of owned social media content.
Excerpt of our media presence
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