Media
How important the university environment for our research may be, as essential is it for us to communicate our activities and research results to the public in a transparent and understandable way.
Latest posts
-
When less is moreThe holistic view of the marketing funnel provides new insights into the effectiveness of influencer marketing
-
Put to the testWill "silicon samples", i.e. artificial data sets generated by large language models, redefine market research?
-
Just ask ChatGPT!?Why we shouldn't leave data collection to AI (yet).
-
Want a coffee?Why you should enjoy your coffee better after your shopping trip.
-
Election Posters in FocusDo they really convey the desired message?
-
Cheap, cheap, cheap!How discounts influence our consumer behavior
-
Beyond Likes and SharesWhy common engagement metrics do not adequately capture the impact of owned social media content.
Excerpt of our media presence
