News
Just ask ChatGPT!?
4 Dec 2023
Why we shouldn't leave data collection to AI (yet).
Read more in the new column in Absatzwirtschaft (PDF, 74 KB) by Prof. Dr. Dr. h.c. Marko Sarstedt.
Institute for Marketing
4 Dec 2023
Why we shouldn't leave data collection to AI (yet).
Read more in the new column in Absatzwirtschaft (PDF, 74 KB) by Prof. Dr. Dr. h.c. Marko Sarstedt.