News overview

A new article by Prof. Dr. Dr. h.c. Marko Sarstedt and two co-authors was published in the Journal of Business Research

In a new article, Prof. Dr. Dr. h.c. Marko Sarstedt and his co-authors investigate the effect of extraversion on word-of-mouth in social media (eWOM)

Exam Inspection “Methods in Management” Winter Termin 2024/2025

"Marketing Analytics" winter term 2024/2025

The Managerial Impact Award is an international award that recognizes researchers for the managerial impact developed in their research.

We offer an exam review session for "Marketing Measurement and Modeling" (WT 2024/25)

Reach a large number of companies and make lifelong contacts with an entry in the alumni book. Priceless memories of your student days guaranteed!

We are delighted that Prof. Dr. Dr. h.c. Marko Sarstedt has once again been included in the list of “Highly-cited Researchers”.

Re-Take Exam in the Winter Term 2024/2025

Marko Sarstedt and Susanne Adler and their team were honored with the SaxFDM Open Data Award for their outstanding research data management.

Prof. Dr. Dr. h.c. Marko Sarstedt took over the presidency of the Academy of Marketing Science (AMS) on September 1, 2024. The AMS is one of the world's largest academic marketing associations with members in over 50 countries.

We would like to strengthen our scientific team

You can apply now.

The inspection will take place on October 17, 2024, between 08:00 and 09:00 a.m. at Ludwigstr. 28, RG, Room 323.

Meet us. Meet excellence. Meet future. An open day at the LMU Munich School of Management

We are pleased to announce that our paper on analytical flexibility has been published in the Journal of Product Innovation Management

The holistic view of the marketing funnel provides new insights into the effectiveness of influencer marketing

We offer an exam review session for “Marketing Measurement and Modeling” (WT 2023/24)

We offer an exam review session for “Convincing Stakeholders” (ST 2024)

We offer an exam review session for “Convincing Stakeholders” (WT 2023/24)

Will "silicon samples", i.e. artificial data sets generated by large language models, redefine market research?

Send your application by March 22, 2024 at the latest!

We are happy to announce the publication of our new paper.

We are pleased to announce that our paper on Silicon Sampling in Psychology & Marketing has been published.

Susanne Adler, a doctoral student at the Institute of Marketing, was voted one of the Marketing Talents 2023 by the magazine absatzwirtschaft.

Why we shouldn't leave data collection to AI (yet).

We are happy to announce the publication of the second edition of “Advanced Issues in Partial Least Squares Structural Equation Modeling.”

The new "Insights" issue is available!

Why you should enjoy your coffee better after your shopping trip.

How discounts influence our consumer behavior

Why common engagement metrics do not adequately capture the impact of owned social media content.

Do they really convey the desired message?

Exam Inspection "Marketing Analytics" Summer Term 2023

Registration for our MEC starts now!

Registration for the seminar possible from now on!

The exam inspection will take place on October 17, 2023, 9:00 - 11:00 a.m.

Prof. Dr. Dr. h.c.. Marko Sarstedt wins the prestigious William R. Darden Award at the 2023 Academy of Marketing Science Annual Conference.

Susanne Adler as guest lecturer at the "Lange Nacht der Universitäten".

Wie und warum wird man eigentlich Professor, welche Entwicklungen gibt es derzeit im Marketing und warum ist Prof. Marko Sarstedt mal mit einem Bobbycar in eine Polizeikontrolle geraten?

In the elegant Frescensaal, Prof. Dr. Jelena Spanjol and Prof. Dr. Dr. h.c.. Marko Sarstedt gave their inaugural lectures. The formal event was well attended.

In der aktuellen Folge von "München tut gut", einem Programm von München TV dreht sich alles um nachhaltigen Konsum. Mit dabei ist Prof. Sarstedt mit seiner Expertenmeinung zum Thema Black Friday.

Prof. Sarstedt ist zu Gast beim Spotify Original Podcast "Man lernt nie aus" und spricht über Umgebungsdüfte in Verkaufsräumen, identitäts-stiftende Gerüche für Marken und die Kritik der unbewussten Beeinflussung.

80 Kilogramm Lebensmittel werfen die Deutschen pro Kopf jedes Jahr in den Müll. Wie es dazu kommt und insbesondere was wir dagegen tun können, greift ein Artikel im Sonntagsblatt auf. Mit Gedanken zum Thema unter Anderem von Prof. Sarstedt.