30 May 2023
Our competences
Our claim is not only to offer excellent teaching, but also to conduct research at the highest level.
Institute
To achieve our goals, we rely on a professional team consisting of our professor, five research assistants and the administrative support of our secretariat.
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Teaching
Our special concern is to turn students into good marketers by applying a solid scientific education.
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Research
The basis of our activities is ongoing research and scientific exchange with colleagues from academic institutions around the world.
Read moreThird Mission
Knowledge transfer, continuing education and civic engagement. Three challenges that we are taking on.
Media
In many media contributions, we not only make our research accessible to an interested public, but also make it understandable.
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Marketing Innovation Circle
We offer our students the opportunity to exchange ideas and network with company representatives at an early stage of their study.
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Transfer
Our teaching and research activities are flanked by an intensive science-practice exchange with companies, social institutions and NGOs.
Read moreLatest News
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Review Re-take Exam"Marketing Analytics" winter term 2025/2026
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Prof. Dr. Dr. h.c. Marko Sarstedt is a highly-cited researcherFor the sixth time, Prof. Dr.Dr. h.c. Marko Sarstedt has been named Clarivate™'s highly-cited researcher.
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Mining Consumer Mindset Metrics With User-Generated ContentHow user-generated content contributes to obtaining important key figures on consumer attitudes
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Calibration experiments: An alternative to multi-method approaches for measurement validation in consumer researchA new article by Prof. Dr. Dr. h.c. Marko Sarstedt and two co-authors was published in the Journal of Business Research
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Galileo report on customer experienceProSieben Galileo report on Emirates Airlines with the participation of Prof. Sarstedt
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Does One Size Fit All?In a new article, Prof. Dr. Dr. h.c. Marko Sarstedt and his co-authors investigate the effect of extraversion on word-of-mouth in social media (eWOM)
