"Case Studies in Marketing"
Registration for the seminar possible from now on!
"Methods in Management"
Exam Inspection “Methods in Management” Summer Term 2023
Exam Inspection "Marketing Analytics" Summer Term 2023
"START with Business Modelling - Schlüsselqualifikationen"
The exam inspection will take place on October 17, 2023, 9:00 - 11:00 a.m.
Marketing Excellence Circle (MEC)
Registration for our MEC starts now!
And the Award goes to...
Prof. Dr. Dr. h.c.. Marko Sarstedt wins the prestigious William R. Darden Award at the 2023 Academy of Marketing Science Annual Conference.
00:50 a.m., the alarm clock rings, off to university!
Susanne Adler as guest lecturer at the "Lange Nacht der Universitäten".
Expertise and Inspiration - Two Inaugural Lectures
In the elegant Frescensaal, Prof. Dr. Jelena Spanjol and Prof. Dr. Dr. h.c.. Marko Sarstedt gave their inaugural lectures. The formal event was well attended.