We are hireing student assistants
Send your application by March 22, 2024 at the latest!
Silicon samples in consumer and marketing research
We are pleased to announce that our paper on Silicon Sampling in Psychology & Marketing has been published.
New publication on research methodology
We are happy to announce the publication of our new paper.
Susanne Adler is Marketing Talent 2023!
Susanne Adler, a doctoral student at the Institute of Marketing, was voted one of the Marketing Talents 2023 by the magazine absatzwirtschaft.
Advanced Issues in PLS-SEM
We are happy to announce the publication of the second edition of “Advanced Issues in Partial Least Squares Structural Equation Modeling.”
And the Award goes to...
Prof. Dr. Dr. h.c.. Marko Sarstedt wins the prestigious William R. Darden Award at the 2023 Academy of Marketing Science Annual Conference.
00:50 a.m., the alarm clock rings, off to university!
Susanne Adler as guest lecturer at the "Lange Nacht der Universitäten".
Expertise and Inspiration - Two Inaugural Lectures
In the elegant Frescensaal, Prof. Dr. Jelena Spanjol and Prof. Dr. Dr. h.c.. Marko Sarstedt gave their inaugural lectures. The formal event was well attended.