30 May 2023
Our competences
Our claim is not only to offer excellent teaching, but also to conduct research at the highest level.
Institute
To achieve our goals, we rely on a professional team consisting of our professor, five research assistants and the administrative support of our secretariat.
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Teaching
Our special concern is to turn students into good marketers by applying a solid scientific education.
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Research
The basis of our activities is ongoing research and scientific exchange with colleagues from academic institutions around the world.
Read moreThird Mission
Knowledge transfer, continuing education and civic engagement. Three challenges that we are taking on.
Media
In many media contributions, we not only make our research accessible to an interested public, but also make it understandable.
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Marketing Innovation Circle
We offer our students the opportunity to exchange ideas and network with company representatives at an early stage of their study.
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Transfer
Our teaching and research activities are flanked by an intensive science-practice exchange with companies, social institutions and NGOs.
Read moreLatest News
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Calibration experiments: An alternative to multi-method approaches for measurement validation in consumer researchA new article by Prof. Dr. Dr. h.c. Marko Sarstedt and two co-authors was published in the Journal of Business Research
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Does One Size Fit All?In a new article, Prof. Dr. Dr. h.c. Marko Sarstedt and his co-authors investigate the effect of extraversion on word-of-mouth in social media (eWOM)
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Prof. Marko Sarstedt again honored as Highly-cited ResearcherWe are delighted that Prof. Dr. Dr. h.c. Marko Sarstedt has once again been included in the list of “Highly-cited Researchers”.
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Prof. Marko Sarstedt is the new President of the Academy of Marketing ScienceProf. Dr. Dr. h.c. Marko Sarstedt took over the presidency of the Academy of Marketing Science (AMS) on September 1, 2024. The AMS is one of the world's largest academic marketing associations with members in over 50 countries.
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Marketing team wins Open Data Award!Marko Sarstedt and Susanne Adler and their team were honored with the SaxFDM Open Data Award for their outstanding research data management.
