30 May 2023
Our competences
Our claim is not only to offer excellent teaching, but also to conduct research at the highest level.
Institute
To achieve our goals, we rely on a professional team consisting of our professor, five research assistants and the administrative support of our secretariat.
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Teaching
Our special concern is to turn students into good marketers by applying a solid scientific education.
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Research
The basis of our activities is ongoing research and scientific exchange with colleagues from academic institutions around the world.
Read moreThird Mission
Knowledge transfer, continuing education and civic engagement. Three challenges that we are taking on.
Media
In many media contributions, we not only make our research accessible to an interested public, but also make it understandable.
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Marketing Excellence Circle
We offer our students the opportunity to exchange ideas and network with company representatives at an early stage of their study.
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Transfer
Our teaching and research activities are flanked by an intensive science-practice exchange with companies, social institutions and NGOs.
Read moreLatest News
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Marketing AnalyticsRe-Take Exam in the Winter Term 2023/2024
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Advanced Issues in PLS-SEMWe are happy to announce the publication of the second edition of “Advanced Issues in Partial Least Squares Structural Equation Modeling.”
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New Issue of the "Insights"- MagazineThe new "Insights" issue is available!
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And the Award goes to...Prof. Dr. Dr. h.c.. Marko Sarstedt wins the prestigious William R. Darden Award at the 2023 Academy of Marketing Science Annual Conference.
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00:50 a.m., the alarm clock rings, off to university!Susanne Adler as guest lecturer at the "Lange Nacht der Universitäten".
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Expertise and Inspiration - Two Inaugural LecturesIn the elegant Frescensaal, Prof. Dr. Jelena Spanjol and Prof. Dr. Dr. h.c.. Marko Sarstedt gave their inaugural lectures. The formal event was well attended.
