Fachspezifische Grundlagen: Innovation and Digital Business "New Products: From Ideas to Markets"

The course combines principles of innovation management, technology, and marketing to equip students with the skills necessary to navigate the complexities of modern product development.

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  • EN - Please note: This page has no German version because the course is only offered in English.

Quick Info: Master | Vorlesung | Übung | English | Winter Semester | 9 ECTS


Fachspezifische Grundlagen: Innovation and Digital Business "New Products: From Ideas to Markets"
Institute for Innovation Management (IIM)
Institute for Strategy, Technology, and Organization (ISTO)
Professorship for Innovation, Entrepreneurship & Sustainability (IES)
Frau Zhuoer Qiu (IIM)
Prof. Dr. Tobias Kretschmer (ISTO)
Prof. Dr. Ali Aslan Gümüsay (LMU IEC)
Herr Yanchen Jin (IIM)
6 hours (2 lecture and 4 tutorial)
Target Group
150 min. written exam (1/3 IIM, 1/3 ISTO, 1/3 IEC)
Course Material
Slides and mandatory readings online
Every winter term
Application / Participation
Course content
The course is designed to explore the intersection of innovation, technology, and business in the context of developing and launching new products or services in the digital age. It focuses on the lifecycle of transforming innovative ideas into successful market offerings, leveraging digital tools, strategies, and business models to achieve this goal. "
Course objective
The course is one of two options to satisfy the compulsory prerequisite for a specialization in Innovation & Digital Business. It provides foundations for students who wish to specialize in the topics addressed by the institutes organizing this introductory master-level course. Successful participation in this class contributes 9 ECTS toward the fulfillment of the requirements of the M.Sc. curriculum. The course also serves as an introductory course to the IMPRS-CI curriculum. Institutes organizing the course.
Exam on
Exam registration
Cancellation of registration
Re-take exam
12. July 2024
08:30 am - 11:00 am
Geschwister-Scholl-Platz 1 (E) - Raum E210
Please note that you have to register for the exam via LSF to participate. Without timely registration, you cannot take part in the exam!
Re-take exam registration
27.05.2024 - 05.07.2024
Cancellation of registration to re-take exam
You can deregister before 05.07.2024

Klausureinsicht "New Products: From Ideas to Markets" Wintersemester 2023/24

Dear students,

the inspection session for the New Products exam of the winter semester 23/24 will take place on Wednesday 10.04.2024, 09:00-11:00 at the ISTO institute (Kaulbachstr. 45), room 202.

To pre-register for the inspection, enter your information and your time preference in this Google Form:

Only pre-registered students will be allowed to attend the inspection. Please do so before Sunday 07.04.2024 midnight.

Institutes organizing the course

IInstitute for Innovation Management (IIM)
Prof. Dr. Jelena Spanjol
IIInstitute for Strategy, Technology, and Organization (ISTO)
Prof. Dr. Tobias Kretschmer / Prof. Jörg Claussen
IIIProfessorship for Innovation, Entrepreneurship & Sustainability (IES)
Prof. Dr. Ali Aslan Gümüsay
We gratefully acknowledge the financial support for the case studies from LMU Management Alumni.

Any questions?

For general questions regarding this course, please contact zhuoer.qiu@lmu.de
For specific questions regarding the course content, please contact the respective institute.

Please see LSF and Moodle for further information.