Research
at the LMU Munich School of Management
Clusters and cross-sectional topics
In the five clusters, new research impulses are set across institutions and competencies are bundled in transdisciplinary collaboration for cutting-edge research. Two cross-cutting themes connect the research fields through overarching socially relevant issues in the core areas of digital transformation and legitimacy & responsibility. In research and teaching, the clusters work closely with the Centers of Excellence.
Finance & Insurance
The cluster's research and teaching addresses current issues in finance and banking, the organization and functioning of capital markets and investment and financing decisions, as well as insurance economics, law and mathematics.
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Accounting & Taxation
The cluster focuses on accounting and auditing (Accounting), corporate accounting and controlling (Controlling), and business taxation (Taxation).
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Marketing & Innovation Management
The cluster addresses the role of different stakeholder groups in entrepreneurial success and change. The focus is on reputation management, value creation and creativity in innovation processes, and consumer behavior.
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Information Systems & Digital Business
The cluster conducts research on the impact of digital technologies on companies, consumers and society.
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Management & Strategy
Management & Strategy is the largest cluster. It also includes the research area Human Resource Education & Management.
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Cross-section topics: Legitimacy & Responsiblity and Digital Transformation
Research into the impact of entrepreneurial activities on the environment and society as well as digital technologies on companies' strategies, business models and organizational structures.
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Selected research projects
LMU Munich School of Management conducts internationally competitive and excellent cutting-edge research. The research activities cover both established and cutting-edge areas of business administration, determined by overarching socially relevant issues. The research projects selected here provide an insight into the diversity of our research activities.
03/2023 Negativity drives online news consumption
Two international teams (including Prof. Dr. Stefan Feuerriegel, LMU Munich School of Management) are simultaneously researching the same topic with the same result: Negative headlines increase the consumption of online news.
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06/2022 Proximity to War: The stock market response to the Russian invasion of Ukraine
The study by Jonathan Federle (LMU Munich School of Management), André Meier (EUI alumnus), Gernot Müller (Uni Tübingen) and Victor Sehn (LMU Munich School of Management) shows that geographic proximity to Ukraine is a key factor in capital market reaction to the war.
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01/2022 Leadership matters in crisis-induced digital transformation: how to lead service employees effectively during the COVID-19 pandemic
Silke Bartsch, Ariane Huber (Institute of Marketing), Ellen Weber and Marion Büttgen (University of Hohenheim) investigated leadership behavior and its effects on employees in service companies during the corona crisis.
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