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6 Sept 2023

How discounts influence our consumer behavior

In their Podcast "Dein Thema des Tages" on M94.5TOGO Elias Mohr and David Luu talk to Oliver Buttler from the Baden-Württemberg Consumer Center and marketing professor Marko Sarstedt about how to recognize fake discounts, what triggers discounts in our brains, and why companies depend on them.