Academy of Marketing Science Award for Prof. Dr. Dr. h.c. Marko Sarstedt
10 Jun 2024
Prof. Dr. Dr. h.c. Marko Sarstedt receives the “AMS Parasuraman Best JAMS Paper Award for Long-term Impact”.
10 Jun 2024
Prof. Dr. Dr. h.c. Marko Sarstedt receives the “AMS Parasuraman Best JAMS Paper Award for Long-term Impact”.
Each year, the Academy of Marketing Science (AMS) recognizes an article published in the Journal of the Academy of Marketing Science - a top journal in the field - that has had the greatest impact on the thinking and practice of marketing over time Marketing had. Prof. Dr. Dr. h.c. Marko Sarstedt and his co-authors Christian M. Ringle and Jörg Henseler receive the “AMS Parasuraman Best JAMS Paper Award for Long-term Impact” for their work “A New Criterion for Assessing Discriminant Validity in Variance-based Structural Equation Modeling”. In their article, the authors introduce the Heterotrait-Monotrait Ratio of Correlations (HTMT) metric as a new means of assessing discriminant validity. Since its publication less than 10 years ago, the article has been cited over 25,000 times on Google Scholar. Congratulations!