Digital Markets

The focus of this course will be on advanced topics of electronic markets. These topics include the foundations of the network economy, (dynamic) pricing, crowdsourcing, advertising, as well as mobile commerce. The course combines state-of-the art research with practical insights.

Overview

Semester
Winter Semester 2025/2026
SWS
2 + 2 (Lecture + Tutorial)
ECTS
6 ECTS
Examination
written exam (120 min) planned for January 23rd, 2026
Specialization
Wahlpool (Wahlpflichtmodule): Elective Topics in Business Administration
Spezialisierungen (Wahlpflichtbereiche): Innovation and Digital Business

Content

The goal of this course is to provide advanced knowledge in the area of electronic markets. The characteristics of electronic markets as well as the resulting opportunities will be discussed. The focus of this course will be on advanced topics of electronic markets. These topics include the foundations of the network economy, (dynamic) pricing, crowdsourcing, advertising, as well as mobile commerce. The course combines state-of-the art research with practical insights

This course is for M.Sc. and MBR students only; the course language is English.

  • Master in Business Administration (BWL)
  • Master in Management and Digital Technologies (MMT)
  • Master in Media Informatics
  • Master in Financial- and Insurance Mathematics
  • Master of Business Research (MBR)

Registration for participation in the course is not necessary but registration for the exam is mandatory. Please observe the registration period.

Please note: MBR students please contact Sophie Berghüser by October 31, 2025 when you are participating in this course

Time: Mondays, 12 - 14 hrs c.t.

Place: HGB M 110 from October 13th, 2025

Wednesdays, 14 - 16 hrs c.t. from October 29th, Place: HGB A022

Thursdays, 14 - 16 hrs c.t. from October 30th, 2025, Place: HGB E216

The entire organization runs via Moodle

The enrolement key is available in LSF under "Digital Markets" lecture / tutorial. The key is necessary to obtain all relevant information for this course.

Link to Lecture

Link to Tutorial

Tutorials are held by Johanna Verenkotte and Sophie Berghüser. Should you have questions regarding this course please contact Sophie Berghüser

Sophie Berghüser, M.Sc.

Send an email

+49 89 2180 - 72168

+49 89 2180 - 72052