Electronic Markets

The focus of this course will be on advanced topics of electronic markets. These topics include the foundations of the network economy, (dynamic) pricing, crowdsourcing, advertising, as well as mobile commerce. The course combines state-of-the art research with practical insights.

Overview

Semester
Summer Semester 2024
SWS
2 + 2 (Lecture + Tutorial)
ECTS
6
Examination
Retake of written exam on July 1st, 10am - 12 noon
Registration in LSF: May, 27th - June, 21st, 2024
(no lecture and tutorials during summer 2024, exam refers to content of winter 2023/2024)
Specialization
Wahlpool (Wahlpflichtmodule): Elective Topics in Business Administration
Spezialisierungen (Wahlpflichtbereiche): Innovation and Digital Business

Content

The goal of this course is to provide advanced knowledge in the area of electronic markets. The characteristics of electronic markets as well as the resulting opportunities will be discussed. The focus of this course will be on advanced topics of electronic markets. These topics include the foundations of the network economy, (dynamic) pricing, crowdsourcing, advertising, as well as mobile commerce. The course combines state-of-the art research with practical insights

This course is for M.Sc. and MBR students only; the course language is English.

  • Master in Business Administration (BWL)
  • Master in Management and Digital Technologies (MMT)
  • Master in Media Informatics
  • Master in Financial- and Insurance Mathematics
  • Master of Business Research (MBR)

registration in LSF is mandatory for the retake exam

  • no lectures during summer term

no tutorials during summer term

The entire organization runs via Moodle

The enrolement key will be provided in LSF under "Electronic Markets" lecture / tutorial. The key is necessary to obtain all relevant information for this course.

Link toLSF

Contact Information

Should you have questions regarding this course please contact Nastasia Gallitz

Nastasia Gallitz, M.Sc.

Send an email

+49 89 2180 - 72059

+49 89 2180 - 72052

Eva Pflanzer, M.Sc.

Send an email

+49 89 2180 - 72058

+49 89 2180 - 72052