The focus of this course will be on advanced topics of electronic markets. These topics include the foundations of the network economy, (dynamic) pricing, crowdsourcing, advertising, as well as mobile commerce. The course combines state-of-the art research with practical insights.
The goal of this course is to provide advanced knowledge in the area of electronic markets. The characteristics of electronic markets as well as the resulting opportunities will be discussed. The focus of this course will be on advanced topics of electronic markets. These topics include the foundations of the network economy, (dynamic) pricing, crowdsourcing, advertising, as well as mobile commerce. The course combines state-of-the art research with practical insights
This course is for M.Sc. and MBR students only; the course language is English.
Registration for participation in the course is not necessary but registration for the exam is mandatory. Please observe the registration period.
Please note: MBR students please contact Eva Pflanzer by October 31, 2024 when you are participating in this course
Mondays, 12 - 14 hrs c.t.
Place: HGB M 110
Wednesdays and Thursdays from October 30th/31st, 2024, 14 - 16 hrs c.t.
The entire organization runs via Moodle
The enrolement key can be in LSF under "Digital Markets" lecture / tutorial. The key is necessary to obtain all relevant information for this course.
