Interim Prof. Dr. Sophie Berghüser
Acting Professor during winter term 2026/2027
+49 89 2180 - 72052
Institute of Electronic Commerce and Digital Markets
Postal address:
Geschwister-Scholl-Platz 1
Further Information
CURRICULUM VITAE
- since May 2026: Postdoc, Institute of Electronic Commerce and Digital Markets
- 2026: Research stay at the University of New South Wales (AUS)
- 2022 - 2026: Research Assistant and Doctoral Candidate, Institute of Electronic Commerce and Digital Markets
- 2014 - 2022: Retail Merchandising & Area Management, PRADA Germany GmbH
- 2014: Master of Science in Fashion, Design & Luxury Management, Grenoble École de Management (FR)
- 2012: Master of Science in Marketing Management, Rotterdam School of Management, Erasmus University (NL)
- 2011: Bachelor of Science in Business Administration, WHU - Otto Beisheim School of Management (DE)
- 2010: Exchange semester at the Queen’s University, Kingston (CA)
RESEARCH FOCUS
- Marketing and Data Analytics
- Digital Technologies with a focus on Computer Vision and Blockchain
- Consumer Behavior and Circular Consumption
- Digital Platform and Secondary Markets
- Product Strategies for Premium- and Luxury Goods
TEACHING
Bachelor
- Supervision Bachelor Theses
- Bachelor Seminar "Electronic Commerce"
- Business Information Systems
- Fundamentals of Business Administration I (WS22/23 - SS24)
- START with Business Planning (SS22)
Master
- Supervision Master Theses
- Digital Markets
- Project Course "Electronic Commerce"
PUBLICATIONS