Digital Markets

The focus of this course will be on advanced topics of electronic markets. These topics include the foundations of the network economy, (dynamic) pricing, crowdsourcing, advertising, as well as mobile commerce. The course combines state-of-the art research with practical insights.

Overview

Semester
Winter Semester 2026/2027
SWS
2 + 2 (Lecture + Tutorial)
ECTS
6 ECTS
Examination
written exam (120 min) planned for January 25th, 2027
Specialization
Wahlpool (Wahlpflichtmodule): Elective Topics in Business Administration
Spezialisierungen (Wahlpflichtbereiche): Innovation and Digital Business

Content

The goal of this course is to provide advanced knowledge in the area of electronic markets. The characteristics of electronic markets as well as the resulting opportunities will be discussed. The focus of this course will be on advanced topics of electronic markets. These topics include the foundations of the network economy, (dynamic) pricing, crowdsourcing, advertising, as well as mobile commerce. The course combines state-of-the art research with practical insights

This course is for M.Sc. and MBR students only; the course language is English.

  • Master in Business Administration (BWL)
  • Master in Management and Digital Technologies (MMT)
  • Master in Media Informatics
  • Master in Financial- and Insurance Mathematics
  • Master of Business Research (MBR)

Registration for participation in the course is not necessary but registration for the exam is mandatory. Please observe the registration period.

Please note: MBR students please contact Eva Pflanzer if you would like to participate in this course

Time: Mondays, 12 - 14 hrs c.t.

Place: HGB M 110 from October 12th, 2026

Wednesdays, 14 - 16 hrs c.t. from October 28th, Place: HGB E 216

Thursdays, 14 - 16 hrs c.t. from October 29th, 2025, Place: HGB M 114

Content on both days is identical, participation on one of the days is sufficient.

The entire organization will soon be available via Moodle

Link to Lecture

Link to Tutorial

Lectures

Prof. Dr. Sophie Berghüser

Send an email

+49 89 2180 - 72168

+49 89 2180 - 72052

Tutorials

Tutorials are held by Johanna Verenkotte and Sophie Berghüser. Should you have questions regarding this course please contact Sophie Berghüser

Eva Pflanzer, MBR, M.Sc.

Send an email

+49 89 2180 - 72058

+49 89 2180 - 72052

Felix Wisheu, M.Sc.

Research Assistant and Doctoral Candidate

CAMS Coordinator & PR

Send an email

+49 89 2180 - 72054

+49 89 2180 - 72052