In our lectures, we talk a lot about the fact that brands should convey values and align their actions with the good of society. We also make this claim for ourselves. In various projects, we make our expertise, time and financial resources available to support projects of the heart.
Our chair's sponsorship
The non-profit organization A Bleistift FOR EVERYONE is committed to providing children in developing countries with a sound school education and thus a prospect of a self-determined life in their home country. Together with local partners, they improve teaching and learning conditions at existing schools and establish new educational projects.
The Institute for Marketing supports A Bleistift FOR EVERYONE by supervising marketing projects free of charge and taking on sponsorships to supply school children. Each team member of the institute finances the lunch supply of a school child in an educational project in Pakistan.