Open auditorium doors for practitioners
As part of our practice-oriented teaching, we offer companies a platform within our courses to provide insights from everyday business life on the topics taught.
Guest lecture BMW Motorrad
Past guest lectures
| Company / Lecturer | Topic | Semester | Course |
|---|---|---|---|
| Alexander Thamm [at] | How to create professional dashboards | ST 23 | Marketing Analytics |
| rpc - The Retail Performance Company | Launching a luxury vehicle by database approach | ST 23 | Marketing Analytics |
| BMW Motorrad | Motorcycle Analytics | ST 23 | Marketing Analytics |
| ipsos | Insights into market research life | WT 22/23 | Methods in Management |
| Temedica GmbH | Analysing Real-World Data in Healthcare | ST 22 | Marketing Analytics |
| Dr. Haya Ajjan & Dr. Dana E. Harrison | The co-authors of "Marketing Analytics Essentials" talk about Natural Language Processing | ST 22 | Marketing Analytics |
| Simon Kucher & Partners | STCustomer Base Management | ST 22 | Marketing Analytics |
| Coca-Cola | Von Soft Drinks zu Software – Einblicke in die Unternehmensführung von Marketing-Organisationen | ST 22 | Unternehmensführung & Marketing |
| Dynafit / Benedikt Böhm | Mut zu neuen Wegen – Erfolg durch Reduktion und Entscheidungsfreude | ST 22 | Unternehmensführung & Marketing |
| Zalando | Consumer decision making - A perspective from Zalando | WT 21/22 | Convincing Stakeholders |
Interested in a cooperation?
Contact us.