Open auditorium doors for practitioners

As part of our practice-oriented teaching, we offer companies a platform within our courses to provide insights from everyday business life on the topics taught.

Guest lecture BMW Motorrad

Past guest lectures

Company / LecturerTopicSemesterCourse
Alexander Thamm [at]How to create professional dashboardsST 23Marketing Analytics
rpc - The Retail Performance CompanyLaunching a luxury vehicle by database approachST 23Marketing Analytics
BMW MotorradMotorcycle Analytics ST 23Marketing Analytics
ipsosInsights into market research lifeWT 22/23Methods in Management
Temedica GmbHAnalysing Real-World Data in HealthcareST 22Marketing Analytics
Dr. Haya Ajjan & Dr. Dana E. HarrisonThe co-authors of "Marketing Analytics Essentials" talk about Natural Language ProcessingST 22Marketing Analytics
Simon Kucher & PartnersSTCustomer Base ManagementST 22Marketing Analytics
Coca-ColaVon Soft Drinks zu Software – Einblicke in die Unternehmensführung von Marketing-OrganisationenST 22Unternehmensführung & Marketing
Dynafit / Benedikt BöhmMut zu neuen Wegen – Erfolg durch Reduktion und EntscheidungsfreudeST 22Unternehmensführung & Marketing
ZalandoConsumer decision making - A perspective from ZalandoWT 21/22Convincing Stakeholders

Interested in a cooperation?

Contact us.