Final theses with added value
We strongly encourage theses with practical relevance. Therefore, we gladly offer the possibility to write the thesis in cooperation with a company.
Currently offered topics:
BALIS is an innovative company with the vision of making unique drinks, which were previously reserved for the high-end bars of this world, accessible to the gastronomy and the end consumer. BALIS stands for unique products in best premium quality, with an extraordinary as well as timeless design and a high demand on sustainability. The company has set itself the goal of bringing a breath of fresh air into the world of soft drinks and fillers.
With just one bottle, it brings its customers a world of possibilities in the glass. True to the motto: GOOD DRINKS - MADE EASY.
Within the scope of the master thesis, a suitable product positioning for the planned new functional drink is to be developed, which takes into account the competitive situation and current consumer preferences. Different product positions are to be empirically tested on potential customers as part of an experiment.
Supervison and contact: Prof. Dr. Dr. h.c. Sarstedt
BALIS is an innovative company with the vision of making unique drinks, which were previously reserved for the high-end bars of this world, accessible to the gastronomy and the end consumer. BALIS stands for unique products in best premium quality, with an extraordinary as well as timeless design and a high demand on sustainability.
BALIS has set itself the goal of bringing a breath of fresh air into the world of soft drinks and fillers. With just one bottle, BALIS brings its customers a world of possibilities in their glass.
True to the motto: GOOD DRINKS - MADE EASY.
The resulting segmentation of the BALIS customer base is to serve as the basis for deriving group-specific communication measures (e.g., with a view to benefits and usage situations). For this purpose, a suitable survey instrument is to be prepared, sent to customers in cooperation with the practice partner, and the collected data evaluated independently.
Supervision and contact: Prof. Dr. Dr. h.c. Sarstedt
More information on request.
Supervision and contact: Prof. Dr. Dr. h.c. Sarstedt
Interested in a cooperation?
Contact us.