Significance, Impact, and Relevance
In this course participants will get a basic understanding of how different goals of empirical research are realized and what kind of results can be achieved.
General information
| Target group | MBR |
|---|---|
| Course type | Seminar |
| Rotation | Winter termin 2025/2026 |
| SWS | 4 |
| Module | B1 |
| Grading | Presentation, discussion, and a two-page paper |
| Course language | English |
| Time/Room | Please refer to Syllabus (PDF, 375 KB) |
| Lecturer | Prof. Dr. Dr. h.c. Sönke Albers |
Course overview
Course objectives
In this course participants will get a basic understanding of how different goals of empirical research are realized and what kind of results can be achieved. The course is interactive with participating doctoral students presenting certain topics that are discussed intensively afterwards.
For more information on the course, its schedule, and grading, please refer to the Syllabus (PDF, 375 KB).
Lecturer
Sönke Albers has published and edited 20 books and more than 200 articles, among others, in Marketing Science, Journal of Marketing Research, International Journal of Research in Marketing, Journal of the Academy of Marketing Science. He was winner of the ISMS-MSI Practice Prize Competition and awarded with the European Marketing Academy Distinguished Scholar Award and the Lifetime Achievement Award of the Selling & Sales Management Special Interest Group (Sales SIG) of the American Marketing Association. He has served as president of the Verband der Hochschullehrer für Betriebswirtschaft.
Registration
Please register for the course using this online form.
Registration will be on a first-come, first-served basis.
The registration deadline is: October 31, 2025
Earlier registration is recommended for having time for preparation.